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TU/Wholesale

Independent mortgage lead infrastructure

Mortgage leads built to move.

A clearer buying experience for mortgage teams that care about sourcing, consent records, delivery speed, and control.

Our target is simple: build the best mortgage leads in the world.

Contact SalesSee Our Standards

For licensed mortgage professionals and businesses. Availability and performance vary.

  • Mortgage lead campaigns
  • Written scope & pricing
  • Buyer review workflow
  • Independent marketing brand

Why TU

The best lead buying experience should be obvious.

We’re building what we believe is the best mortgage lead marketplace in the world—not by saying “exclusive” louder, but by making the buying experience easier to inspect, control, and scale.

Control the flow

Set eligible states, delivery windows, volume caps, campaign types, and routing rules before launch.

Move quickly

Campaigns are built for delivery speed, with routing and format details confirmed in the written campaign summary.

Built around the way mortgage teams actually sell.

Purchase intent

Configurable campaign category for buyers focused on purchase-stage borrower interest.

Availability, filters, and supporting fields vary by market and campaign.

Refinance intent

Configurable campaign category for teams working refinance-oriented borrower interest.

Availability, filters, and supporting fields vary by market and campaign.

VA interest

Configurable campaign category for teams that serve VA-eligible borrower interest.

Availability, filters, and supporting fields vary by market and campaign.

HELOC interest

Configurable campaign category for teams working home-equity borrower interest.

Availability, filters, and supporting fields vary by market and campaign.

Lead standards

All magic. No mystery. Pure data.

A serious lead program starts with transparent campaign terms, documented delivery, and a buyer who understands its own calling, licensing, privacy, and suppression obligations.

Read the standards
  • Clear campaign scope
  • Defined lead fields
  • Delivery documentation
  • Duplicate and replacement terms stated in writing
  • Buyer-specific routing controls
  • Written pricing and cancellation terms

How it works

Three steps, written down before launch.

  1. 01

    Define the campaign

    States, audience, lead type, volume, hours, routing.

  2. 02

    Review the standard

    Fields, source documentation, consent language, duplicate policy, delivery method, pricing.

  3. 03

    Start controlled

    Launch with a capped test, inspect the data, and scale only when the program fits the buyer's operation.

Pricing is for bona fide advertising and lead-generation services—not contingent on applications, closings, funded volume, or selection of a settlement-service provider.

We promise to make the campaign terms clear before you buy.

Every campaign is different. Results depend on market conditions, buyer speed-to-lead, sales execution, licensing, compliance practices, and other factors.

FAQ

Direct answers.

Contact sales

Start a conversation with our team.

Tell us how your team sells. We’ll respond with the campaign details relevant to your markets, delivery setup, and volume expectations.

The information you enter is transmitted to and stored by TU Wholesale so we can respond to your inquiry. See our Privacy notice for details.

For licensed mortgage professionals and businesses. Availability and performance vary. See our Privacy notice and Terms.